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STORES

ATHENS / MYKONOS

SOCIAL

Dear all,

WE HAVE HUMBLED BY YOUR CONTINUOUS LOVE AND SUPPORT IN ESAÍ AND FOR THAT WE ARE ONLY THANKFUL.

WE PROMISE TO CONTINUE INSPIRING, CREATING AND LISTENING TO YOUR NEEDS AND DESIRES WHILE STAYING TRUE TO OUR OVERARCHING VALUES AND MISSION.

ες αεί – es aeí – forever

OUR MISSION IS TO CULTIVATE MINDFUL CONSUMPTION, ENCOURAGING EVERYONE TO BUILD A LEAN, RESPONSIBLE, WELL-CURATED CAPSULE WARDROBE SOLELY AROUND THE THINGS THAT CAN BE WORN FOR YEARS TO COME. FILTERING OUT THE NOISE AND DISTRACTION CAUSED BY FAST FASHION AND FLEETING TRENDS, IN ESAI WE PRIORITISE QUALITY AND LONGEVITY WHILE STAYING TRUE TO OUR VERY OWN STYLISTIC IDIOSYNCRASY.”
OUR VALUES? IT’S ALL ENCRYPTED IN OUR BRAND NAME, WHO WOULD HAVE THOUGHT, HEH?”

FOR ETHOS

IN ESAI, WE TAKE A HOLISTIC APPROACH TO ETHICAL PRODUCTION OF OUR CLOTHES THAT SPANS THROUGHOUT OUR PRODUCT LINES AND VALUE CHAIN. WE TAKE PRIDE OF THE FACT THAT WE KNOW THE EXACT ORIGIN OF OUR RAW MATERIALS, BECAUSE WE CHERRY-PICK THEM EITHER FROM LOCAL GREEK STORES OR WE TAKE THE TIME TO RESEARCH AND ENSURE THAT THEY ARE BEING SOURCED IN ETHICAL WAYS. IN OTHER WORDS, WE STRIVE TO ENSURE THAT OUR PRODUCT CHAIN IS ETHICAL AND TRACEABLE.

FOR SUSTAINABILITY

SUSTAINABILITY IS NOT A MARKETING TOOL, IT IS NOT A CATCHPHRASE BUT IT IS AN INESCAPABLE NECESSITY. IN ESAI, WE BELIEVE THAT WE CAN INFLUENCE AND ENCOURAGE OUR COMMUNITY TO MAKE A GRADUAL SHIFT FROM OBSESSIVE ACCUMULATION OF CLOTHES TO PLANNING A CAPSULE WARDROBE OF THOUGHTFULLY MADE PIECES BY INCREASING THE EMOTIONAL AND PHYSICAL DURABILITY OF THE CLOTHES WE DESIGN AND PRODUCE. WE BELIEVE THAT MINIMALISM LENDS ITSELF VERY NATURALLY TO ENVIRONMENTALISM. WE, THEREFORE USE HIGH QUALITY AND DURABLE FABRICS AND AESTHETICS THAT REMAIN RELEVANT THROUGHOUT TIME AND WE DESIGN CLOTHES THAT HAVE A STORY TO TELL.

FOR AUTHENTICITY

AUTHENTICITY IS FOR US IN ESAI, OUR DECISION TO BE MORE HONEST IN EVERYTHING WE DO AND REPRESENT OURSELVES AS HONESTLY AS POSSIBLE. IT’S OUR OPPORTUNITY TO SHOW OUR COMMUNITY OUR VISION AND OVERARCHING VALUES; BEING RESPECTFUL, RELIABLE AND GENUINE IN WHAT WE DO AND WE STAND FOR.

FOR INDIVIDUALITY

IN ESAI WE SEEK UNIQUENESS AND WE ARE NOT SENSELESSLY FOLLOWING THE FASHION TRENDS. INDIVIDUALITY IS FOR US A BI-DIMENSIONAL CONCEPT, OUR DESIRE FOR DIFFERENTIATION AND OUR TENDENCY TOWARDS UNIQUENESS.